Frequently Asked Questions

It's validated against schema.org and Google's required and recommended fields before you see it, so it won't be invalid. But anything marked TODO is a field we couldn't find on your page — fill those in before publishing. Publishing a placeholder is worse than publishing nothing.

We parse it and show you a diff. If it's complete and correct we'll say so and give you nothing to do. Partial markup is the common case — usually two plugins each emitting their own block, which is a bug worth fixing.

Honestly: the evidence is indirect. Structured data demonstrably affects how search engines understand and display a page, and AI assistants draw heavily on those same indexes. There is no published study proving that adding Organization markup increases ChatGPT citations. We mark this a best practice rather than an evidence-backed one, the same as everywhere else on our tools.

No. We fetch as an anonymous crawler, which is what an AI assistant does too. If the tool can't reach it, neither can they.